Hawai‘i Tourism Authority (HTA)
08/15/19 4:30 PM HST
Contracts for services to USA, Canada, and International marketing companies for programs that attract tourists from China to visit the State of Hawaii. Funding is intended for the creation and implementation of a comprehensive marketing approach and brand-management plan that will increase the number of Chinese visitors to Hawaii and promote the state as an attractive destination.
The destination marketing management services being solicited include:
- Develop and deploy a brand management plan that will increase visitor expenditures for the Hawaiian Islands in alignment with HTA’s strategic directives;
- Integrate activities with the travel trade (retail and wholesale) and consumers through multi-faceted, traditional and non-traditional means;
- Develop and facilitate partnerships or other relationships with Hawaii’s visitor industry and community stakeholders; and,
- Promote Hawaii as a meetings, conventions, and incentives (MCI) destination.
The HTA creates, manages and supports the development of unique tourism experiences such as community and cultural festivals, sporting events, natural resources, and community and cultural programs. The HTA also directly affects the visitor experience through its support of career development, visitor assistance programs, the integration of community and residents’ considerations, and a deep respect for the Hawaiian host culture. All should be considered as RFP responses are developed.
For a list of HTA's key marketing objectives, see:
GrantWatch ID#: 186229
The contract is a firm fixed price contract for no greater than USD $2,000,000 for Calendar Year 2020.
Contract performance should end December 31, 2022, but the contract end date will be extended to March 31, 2023, to allow time to create and compile required reports and other deliverables.
Sufficient funds to pay for the initial contract year are available. The contractor acknowledges and agrees that, for subsequent years, the availability of funds from the Tourism Special Fund established under the laws of the State of Hawaii for any fiscal year (July 1 to June 30), shall initially be subject to the passage of a budget appropriation of public funds by the Legislature, and subsequently to the approval of an allotment of the budgeted funds by the Governor, through the Director of Finance, State of Hawaii.
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Ronald D. Rodriguez, Contract Specialist/Procurement Officer
Evita Cabrera, Contract Specialist
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Hawai‘i Tourism Authority
1801 Kalākaua Avenue
Hawai‘i Convention Center, First Level
Honolulu, Hawai‘i 96815
Phone: (808) 973-9449
RFP No. 20-04
USA: Alabama; Alaska; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; Florida; Georgia; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York City; New York; North Carolina; North Dakota; Ohio; Oklahoma; Oregon; Pennsylvania; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virginia; Washington, DC; Washington; West Virginia; Wisconsin; Wyoming
USA Territories: American Samoa (USA) Guam (USA) Puerto Rico (USA) Virgin Islands (USA) Northern Mariana Islands (USA)
USA Compact Free Associations: The Federated States of Micronesia (USA) Marshall Islands (USA) Republic of Palau (USA)
Canada: Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon
International country outside of the USA, Israel and Canada.